Four-color printing can add an exciting dimension to your marketing materials that can be a lot more dramatic than simple one- or two-color printing. One- or two-color printing is not necessarily lower than four-color, but the question should be: Is four-color printing really necessary for a hands-on project?
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For example, a direct mail piece or marketing brochure that your company is presenting to a potential customer for the first time should make a great first impression and four-color printing is the best way to communicate your products or services.
Many customers and designers frequently feel that four-color procedure printing provides them the maximum design flexibility. With printing process printing, any color imaginable can be generated, allowing the designer to generate text in color or to use picture elements for an accent that actually jump off the page.
Four-color printing is generally considered a whole lot more costly than just one and two-color printing. Normally, the identical booklet quoted as four-color versus two-color can be up to 200-400percent more expensive as there are just four printing plates included, and there's a good deal more pre-press work demanded.
Pre-Press-Where Matters Go Right-Or Incorrect
There's an old saying that you ought to use the ideal tool for the ideal task, as well as creating pre-press documents for your own project, this is quite correct.
Prevent doing pre-press work yourself unless you've got the pre-press experience or an experienced source to perform the job for you.
Dealing with Printers
If you don't enjoy producing printing specifications and working with printers, then think about using a graphic designer since your go-between.
Saving Cash With From Town Printers
Although it's appealing to use printing firms who market via the internet and offer excellent pricing on flyer printing, remember that a number of these printers “gang" printing, in other words, they place your printing task on a massive press sheet combined with a number of different clients, therefore it might be impossible for the job to find the individual attention it requires.