Looking to improve your brand’s image? You’ll need to sort through many services, including public relations, SEO, brand marketing, review management, crisis management, and now reputation marketing.
What is reputation marketing?
Although the term is often used interchangeably with online reputation management, it doesn’t mean the same thing. As a business owner or executive you need to know the difference, so here’s a more accurate definition:
Reputation marketing highlights and amplifies positive brand content like customer reviews through traditional and digital marketing channels to boost sales. In short, it’s a strategy to promote your brand’s existing good reputation rather than repair a damaged one.
Image Source: Google
That’s an important distinction to keep in mind. Reputation marketing does have a positive impact on brand image. However, it isn’t used to get something removed from Google search results. Since your marketing initiatives will prompt consumers to research your brand on Google, you’d better have positive content on page one for them to discover.
Reputation marketing vs reputation management
Let’s dig a bit deeper to understand the differences between these two services.
Reputation management services use SEO, content creation, social media, public relations and so much more to establish positive search reputations for individuals and companies.
Those strategies strengthen a brand’s online presence in a natural way to bury negative search results. As a result, search engines show people your brand’s most favorable content.
Once a business has earned favorable media mentions and positive online reviews, reputation marketing services can then spin that content into campaigns and case studies.