Traditional Search Engine Optimization (SEO) is a method used by all types of websites to rank higher in the listings generated by traditional web searches.
The benefit of running Local SEO in Massachusetts for your business is that it is synchronized with Google, Bing, and Yahoo websites which improves your overall ranking.
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For example, suppose you have a website about betta fish. When someone searches for information about a fish species with the keyword "betta fish" in a search engine (such as Google, Bing, or Yahoo!), the search engine returns a list of websites that found the two keywords.
Betta fish are a very popular breed of pet these days, so there are likely hundreds or even thousands of websites that mention it.
Due to the different way search engine rankings work, your website may be on the first page of a search result, or it may be page 15 of a search result or even page 127 of that search result. The search results are visible. It all depends on an algorithm that you cannot control.
With traditional SEO, SEO specialists work to increase your page in this list of search results. Of course, everyone wants to be on page 1 of this betta fish keyword search and an SEO specialist will do their best to get your site on that first page.
How is traditional SEO different from local SEO?
Local search engine optimization doesn't just help a website improve its overall ranking. It also improves the ranking of this website when one is looking for products or services in that field in a specific city or region.
A local SEO expert is working to improve the ranking of the website on the list for a specific area – in the example above, in Boston, Massachusetts.